Creatividad y Solución de Problemas (Creativity and Problem Solving)
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Creatividad y Solución de Problemas (Creativity and Problem Solving)

Grupo Nelson / 2016 / Hardcover

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Stock No: WW033637


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  • In This Series (4)
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El elemento crucial que separa una carrera brillante de una promedio es la habilidad para idear soluciones innovadoras a los retos laborales. Algunas investigaciones muestran que la relación directa entre las ideas y la rentabilidad, habilidades de pensamiento creativo son vitales para un progreso profesional.

Como uno de los primeros expertos en éxito, Brian Tracy sabe que la creatividad puede ser desarrollada con práctica y algunas herramientas útiles. Este libro conciso revela 21 técnicas que los lectores pueden usar para comenzar inmediatamente a generar una lluvia de ideas productivas. Con ejercicios que estimulan la mente y estrategias realistas, este libro ayuda a cualquier persona a aprovechar su propio genio intuitivo. El lector podrá:

  • Estimular los tres factores principales que desencadenan la creatividad
  • Inspirar una mentalidad creativa en el personal a través de reconocimientos, recompensas y el entorno
  • Usar métodos como la lluvia de ideas, pensamiento en base cero, técnica de grupo nominal y el pensamiento lateral para la resolución de problemas, mejorar sistemas, crear nuevos productos e idear nuevos y emocionantes puntos de vista de mercadotecnia
  • Hacer preguntas enfocadas para generar soluciones elegantes
  • Comprender la diferencia entre el pensamiento mecánico y el adaptado
  • Evaluar rigurosamente las nuevas ideas... sin matar el impulso creativo

The crucial element separating an exceptional career from a lackluster one is the ability to devise innovative solutions to work challenges. With research showing the direct relationship between ideas and profitability, creative thinking skills are vital to professional advancement.

As one of the world’s premiere success experts, Brian Tracy knows that creativity can be developed with practice and a few helpful tools. This concise book reveals 21 proven, practical techniques readers can use to immediately begin generating a stream of productive ideas, including how to:

  • Stimulate the three primary triggers to creativity
  • Inspire a creative mindset in staff through recognition, rewards, and environment
  • Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles
  • Ask focused questions to generate elegant solutions
  • Understand the difference between mechanical and adaptive thinking
  • Rigorously evaluate new ideas . . .without shutting down the creative impulse

Product Information

Format: Hardcover
Number of Pages: 112
Vendor: Grupo Nelson
Publication Date: 2016
Dimensions: 7.50 X 4.50 (inches)
ISBN: 0718033639
ISBN-13: 9780718033637
Series: La biblioteca del exito

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