The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity
Stock No: WW440996X
The Leader as Communicator: Strategies and Tactics to  Build Loyalty, Focus Effort, and Spark Creativity  -     By: Robert Mai, Alan Akerson

The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity

Amacom / 2003 / Paperback

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Stock No: WW440996X

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Product Information

Title: The Leader as Communicator: Strategies and Tactics to Build Loyalty, Focus Effort, and Spark Creativity
By: Robert Mai, Alan Akerson
Format: Paperback
Number of Pages: 272
Vendor: Amacom
Publication Date: 2003
Dimensions: 9.0 X 6.0 (inches)
Weight: 14 ounces
ISBN: 0814409962
ISBN-13: 9780814409961
Stock No: WW440996X

Publisher's Description

This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity.

In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn’t a matter of "making nice," but a strategic necessity.

Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as:

  • trust-builder and critic,
  • renewal champion and navigator,
  • learning advocate and provocateur.

The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, The Leader as Communicator culminates with assessment exercises that let readers measure their own communication skills.

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