Close that Sale! : Teach Yourself / Digital original - eBook
Close that Sale! : Teach Yourself / Digital original - eBook  -
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Teach Yourself / 2010 / ePub
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Close that Sale! : Teach Yourself / Digital original - eBook

Teach Yourself / 2010 / ePub

In Stock
Stock No: WW62057EB

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* This product is available for purchase only in the USA.

Product Information

Format: DRM Protected ePub
Vendor: Teach Yourself
Publication Date: 2010
ISBN: 9781444133684
ISBN-13: 9781444133684

Publisher's Description

Learn how to hone your selling skills and close more sales with this easy to read guide written by someone with extensive experience of every aspect of selling and marketing in the international arena.

Based on the five stage OIMCO selling model it covers :

-Opening-phase selling skills, including taking control of your selling space and sizing up the customer

- Interviewing-phase selling skills, including asking open-style questions , listening actively and triggering your customer's imagination

- Matching-phase selling skills , including applying the SELL formula, translating benefits into real money and mastering the art of storytelling

-Closing-phase selling skills, including tuning in to buying signals, manufacturing a close and perfecting the art of silence

- Objection-handling-phase selling skills, including conditioning yourself positively to objections, pre-handling predictable objections and playing CATCH with every objection raised

All neatly summed up in 52 skill honing sections, with skill-enhancing exercises, to perfectly suit a busy life in sales.


One and five-minute introductions to key principles to get you started.


Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.


Tests in the book to keep track of your progress.


Extra online articles at to give you a richer understanding.


Quick refreshers to help you remember the key facts.


Innovative exercises illustrate what you've learnt and how to use it.

Author Bio

Roger Brooksbank PhD is an internationally known author and speaker with extensive experience as a sales manager, marketing director and business owner.

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