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CLEP tests are a quick way to earn college credits ...you'll just have to invest the time to prepare for the test! Using this convenient guide, review the main elements of the subject and take the test yourself to see how well you do. Test tips, a study plan, and an overview of the exam are also included. CLEP Principles of Marketing covers the marketing environment, marketing research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, and special topics in marketing. Two practice tests are also included (in the book and online) with detailed explanations of why correct answers are correct, and why the incorrect answers are incorrect. 188 pages, indexed, softcover. 6th Edition.
Number of Pages: 188
Vendor: Research & Education Assoc.
Publication Date: 2013
|Dimensions: 9.93 X 6.77 (inches)|
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Everything you need to pass the exam and get the college credit you deserve.
CLEP® is the most popular credit-by-examination program in the country, accepted by more than 2,900 colleges and universities. For over 15 years, REA has helped students pass the CLEP® exam and earn college credit while reducing their tuition costs.
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Most complete subject review for CLEP® Principles of Marketing
Our targeted review covers all the material you'll be expected to know for the exam and includes a glossary of must-know terms.
Two full-length practice exams
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James Ogden is the chair of the Department of Marketing at Kutztown University in Kutztown, Pennsylvania. He has taught at Cedar Creek College, Central Michigan University, and the University of Northern Colorado. Dr. Ogden received his Ph.D. in College Student Personnel Administration from the University of Northern Colorado, and received his M.S. in Marketing from Colorado State University.
Denise Ogden is an assistant professor in Marketing/Business Administration at Penn State Lehigh Valley in Reading/Fogelsville, Pennsylvania. She has taught at Allentown College/DeSales University and Cedar Crest College. Dr. Ogden holds a Ph.D. in Business Administration from Temple University.
Anindya Chatterjee is an associate professor of Marketing at Slippery Rock University in Slippery Rock, Pennsylvania. He has taught at Temple University, from which he received a Ph.D. in Marketing.