Throw out everything you thought you knew about church marketing. You never knew that it could be so powerful, so strategic, and so biblical. Richard Reising, former corporate marketer and recognized church marketing expert, demystifies marketing principles and brand strategy, offering fresh insight into the dynamics of both what creates and what hinders church growth. Poured on a strong biblical foundation, this book reveals how small changes can have a big impact on growth, and how strategic marketing can set your church apart and create the momentum to change the life of your church and impact your community for eternity.
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially?
The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Richard L. Reising is a recognized authority on church marketing and branding. He is founder and president of Artistry Marketing Concepts, an organization based in Dallas, Texas, that helps churches and ministries make wise use of marketing, design, and technology. He has helped hundreds of ministries in the United States and worldwide through speaking engagements and training seminars.