Buying Styles: Simple Lessons in Selling the Way Your Customer Buys
Buying Styles: Simple Lessons in Selling the Way Your Customer Buys  -     By: Michael WILKINSON, Richard Smith & Tierah Chorba
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Thomas Nelson / 2009 / Paperback
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Buying Styles: Simple Lessons in Selling the Way Your Customer Buys

Thomas Nelson / 2009 / Paperback

In Stock
Stock No: WW436520


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* This product is available for shipment only to the USA.

Product Information

Format: Paperback
Number of Pages: 158
Vendor: Thomas Nelson
Publication Date: 2009
Dimensions: 9.02 X 5.98 X 0.34 (inches)
ISBN: 0814436528
ISBN-13: 9780814436523

Publisher's Description

Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual "buying styles..".and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a "learning adventure," Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why. Readers are then brought along on an interactive lesson that shows them how to: - recognize the four key buying styles - understand what to do (and not to do) when selling to customers exhibiting each - quickly spot the tell-tale signs that they are using the wrong approach - gain the confidence of prospects - improve their relationships with existing clients - develop a strategy for approaching new prospects - increase their chances of closing each and every sale This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.

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