Business As Mission: A Comprehensive Guide to Theory and Practice
Business As Mission: A Comprehensive Guide to Theory and Practice  -     By: C. Neal Johnson, Steve Rundle
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Business As Mission: A Comprehensive Guide to Theory and Practice

IVP Academic / 2010 / Paperback

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Stock No: WW838653


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Product Description

BAM is a mission strategy whose time has come. As global economic become increasingly interconnected, Christians in business have unanticipated opportunities to build the kingdom through strategic business ventures.

But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires both the mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone.

C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding Bam's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of models, Johnson works through details of both mission and market realities, with an eye to such issues as management, sustainability, and accountability.

Business as Mission is a movement with enormous potential. This handbook breaks new ground in how faith and work interact and it is lived out in cross-cultural contexts, where job creation and community go hand-in-hand. Come participate in what may well be one of the most strategic mission paradigms of the 21st Century.

Product Information

Title: Business As Mission: A Comprehensive Guide to Theory and Practice
By: C. Neal Johnson, Steve Rundle
Format: Paperback
Number of Pages: 464
Vendor: IVP Academic
Publication Date: 2010
Dimensions: 9.00 X 6.00 (inches)
ISBN: 0830838651
ISBN-13: 9780830838653
Stock No: WW838653

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Publisher's Description

Business as mission (BAM) is a mission strategy whose time has come. As global economics become increasingly interconnected, Christian business people and entrepreneurs have unanticipated opportunities to build kingdom-strategic business ventures. But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone. C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of BAM models, Johnson works through details of both mission and business realities, with an eye to such issues as management, sustainability and accountability. Business as mission is a movement with enormous potential. This book breaks new ground in how faith and work intersect and are lived out in crosscultural contexts, where job creation and community transformation go hand in hand. Come, participate in what may well be one of the most strategic mission paradigms of the 21st century.

Author Bio

(Ph.D., Fuller Theological Seminary) is founding dean of the School of Business and is professor of international business at Bakke Graduate University in Seattle, Washington. He has had an extensive and unique thirty-year career as an attorney, banker, educator, business consultant and entrepreneur both domestically and internationally. Steve Rundle is associate professor of economics and business as mission at Biola University in La Mirada, California. His teaching and research interests are focused on the intersection between international economics and faith-based business. He is also the editor of Economic Justice in a Flat World: Christian Perspectives on Globalization.

Editorial Reviews

"Thanks goes to Neal Johnson for taking the BAM movement to the next level through scholarship that builds on the best theories, while walking in the real world."
"I see this book as exactly what it should be: a helpful and thorough resource based upon years of hard work and research, yet delivered in an accessible and readable way for the highly motivated and engaged BAM practitioner.... It is for those who are going to fully embrace the promise and challenge of operating a business with the goal of contributing to the Missio Dei.
"A helpful and thorough resource based upon years of hard work and research, delivered in an accessible and readable way."

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