Business As Mission: A Comprehensive Guide to Theory and Practice
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Business As Mission: A Comprehensive Guide to Theory and Practice

IVP Academic / 2010 / Paperback

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Stock No: WW838653


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Product Description

BAM is a mission strategy whose time has come. As global economic become increasingly interconnected, Christians in business have unanticipated opportunities to build the kingdom through strategic business ventures.

But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires both the mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone.

C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding Bam's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of models, Johnson works through details of both mission and market realities, with an eye to such issues as management, sustainability, and accountability.

Business as Mission is a movement with enormous potential. This handbook breaks new ground in how faith and work interact and it is lived out in cross-cultural contexts, where job creation and community go hand-in-hand. Come participate in what may well be one of the most strategic mission paradigms of the 21st Century.

Product Information

Format: Paperback
Number of Pages: 464
Vendor: IVP Academic
Publication Date: 2010
Dimensions: 9.00 X 6.00 (inches)
ISBN: 0830838651
ISBN-13: 9780830838653

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Publisher's Description

Business as mission (BAM) is a mission strategy whose time has come. As global economics become increasingly interconnected, Christian business people and entrepreneurs have unanticipated opportunities to build kingdom-strategic business ventures. But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone. C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of BAM models, Johnson works through details of both mission and business realities, with an eye to such issues as management, sustainability and accountability. Business as mission is a movement with enormous potential. This book breaks new ground in how faith and work intersect and are lived out in crosscultural contexts, where job creation and community transformation go hand in hand. Come, participate in what may well be one of the most strategic mission paradigms of the 21st century.

Author Bio

C. Neal Johnson (Ph.D., Fuller Seminary) is Professor of Business and Management at Hope International University where he specializes in teaching and speaking internationally on Business as Mission (BAM), Missional Entrepreneurship, Entrepreneurship, Globalization and International Management. In addition, he is the Founder and Executive Directon of HIU's Center for Business as Mission which is focused on going beyond traditional business education and helping transform global communities through Christian business and entrepreneurial education. Steve Rundle is associate professor of economics and business as mission at Biola University in La Mirada, California. His teaching and research interests are focused on the intersection between international economics and faith-based business. He is also the editor of Economic Justice in a Flat World: Christian Perspectives on Globalization.

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