We all rely on our favorite brand-name products to provide us with a certain level of quality. Now Stedman Graham shows readers how applying branding strategies to their own lives can help them attain their greatest potential and value. With entertaining and pointed insights on personal branding styles and step-by-step instructions for developing a brand of your own, Build Your Own Life Brand! will show you how to discover and develop your individual brand assets, like your talents, knowledge, and personal characteristics. It will also help build and expand upon those strengths and identify "target markets" for key areas of your life--your work, relationships, and community. Lastly, you will learn to create more value in those markets as well as your own life.