Brand® New Theology: The Wal-Martization of T.D. Jakes and the New Black Church
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Orbis Books / 2017 / Paperback
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Brand® New Theology: The Wal-Martization of T.D. Jakes and the New Black Church

Orbis Books / 2017 / Paperback

In Stock
Stock No: WW982277


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Product Description

In Brand New Theology®, Paula McGee critiques the popular health & wealth message targeted especially to black Christian women. She examines the teachings of T.D. Jakes, pastor of a vast megachurch, whom has turned the gospel into his own successful brand. She refers to his preaching as the most representative of a new phenomenon called the New Black Church, a new form of prosperity gospel that signifies what she calls the Wal-Martization of religion.

Product Information

Format: Paperback
Number of Pages: 192
Vendor: Orbis Books
Publication Date: 2017
Dimensions: 8.25 X 5.38 (inches)
ISBN: 1626982279
ISBN-13: 9781626982277

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Publisher's Description

McGee critiques the popular "Health & Wealth" message so prominently targeted especially to black Christian women.   She examines the preaching and writing of  T. D. Jakes as the most representative of a new phenomenon, the New Black Church, a new form of prosperity gospel that signifies what she calls the “Wal-Martization” of religion.

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