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|Title: Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years|
By: Paul Carroll, Chunka Mui
Number of Pages: 336
Vendor: Penguin Random House
Publication Date: 2009
|Dimensions: 8.44 X 5.50 (inches)|
Weight: 2 pounds
Stock No: WW842897
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”
There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.
Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.
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