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|Title: The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena|
By: Terry R. Bacon, David G. Pugh
Number of Pages: 320
Vendor: Thomas Nelson
Publication Date: 2009
|Dimensions: 9.02 X 5.98 X 0.67 (inches)|
Weight: 15 ounces
Stock No: WW416709
TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5).
David G. Pugh is a coauthor of "Winning Behavior" (0-8144-7163-3) and "The Behavioral Advantage" (0-8144-7225-7), and cofounder of the Lore Institute, a professional development and corporate education company.