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|Title: How to Become a Marketing Superstar: Unexpected Rules that Ring the Cash Register - eBook|
By: Jeffrey J. Fox
Format: DRM Protected ePub
Vendor: Hachette Books
|Publication Date: 2003|
Stock No: WW45164EB
- Make a big splash, instead of a lot of little ripples
- Always have a pipeline to the president
- Own a market, not a mill
- The long and short definitions of marketing
There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
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