Age of Influence
Age of Influence  -     By: Neal Schaffer
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AMACOM / 2020 / Hardcover
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Age of Influence

AMACOM / 2020 / Hardcover

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This product will be released on 03/17/20
Email me when this product is available.
Stock No: WW21636X


Product Information

Title: Age of Influence
By: Neal Schaffer
Format: Hardcover
Number of Pages: 272
Vendor: AMACOM
Publication Date: 2020
Dimensions: 9.03 X 6.60 X 1.40 (inches)
ISBN: 1400216362
ISBN-13: 9781400216369
Stock No: WW21636X

Publisher's Description

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.

Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

  • Identify, approach, and engage the right influencers for their brand or product.
  • Determine what resources to put behind influencer campaigns.
  • Manage the business side of influencer marketing, including tools that will help measure ROI.
  • Develop their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

Author Bio

For almost a decade, Neal Schaffer has been a trusted leading educator in the world of social media for business. Beyond consulting with dozens of companies large and small and teaching social media marketing to executives at universities in the United States, Ireland, and Finland, Schaffer has been hired by leading brands as an influencer and spoken on influencer marketing at conferences around the globe. He’s launched and managed influencer marketing campaigns on behalf of his agency clients and consulted and educated countless more.

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