Age of Influence
Age of Influence  -     By: Neal Schaffer
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Amacom / 2020 / Hardcover
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Age of Influence

Amacom / 2020 / Hardcover

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Product Information

Title: Age of Influence
By: Neal Schaffer
Format: Hardcover
Number of Pages: 272
Vendor: Amacom
Publication Date: 2020
Dimensions: 9.03 X 6.60 X 1.40 (inches)
Weight: 8 ounces
ISBN: 1400216362
ISBN-13: 9781400216369
Stock No: WW21636X

Publisher's Description

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.

Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

  • Identify, approach, and engage the right influencers for their brand or product.
  • Determine what resources to put behind influencer campaigns.
  • Manage the business side of influencer marketing, including tools that will help measure ROI.
  • Develop their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

Author Bio

For almost a decade, Neal Schaffer has been a trusted leading educator in the world of social media for business. Beyond consulting with dozens of companies large and small and teaching social media marketing to executives at universities in the United States, Ireland, and Finland, Schaffer has been hired by leading brands as an influencer and spoken on influencer marketing at conferences around the globe. He’s launched and managed influencer marketing campaigns on behalf of his agency clients and consulted and educated countless more.

Editorial Reviews

'Neal has written the manifesto for influencer marketing. If you're trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.' -John Lee Dumas of Entrepreneurs on Fire
'On time and on-target, The Age of Influence is the ultimate guide to the most important customer acquisition technique of the 2020s. If you don't read it, your competition will.' -Jay Baer founder of Convince and amp; Convert and co-author of Talk Triggers
'Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals,' -Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World
'Whether you want to become an influencer or influence an influencer Neal's book is such a smart, important read' -John Jantsch, author of The Self-Reliant Entrepreneur and Duct Tape Marketing
'Every business creates vast amounts of content. Each one needs to spend significant resources to market and distribute their content. Perhaps the best way to do this is through an influencer strategy...and this book is the new influencer handbook.' -Joe Pulizzi, Author, Killing Marketing, Content Inc. and Epic Content Marketing, Founder, Content Marketing Institute
''The Age of Influence' is a great book exploring the world's most desired marketing discipline. Few get it more than Neal Schaffer who unlocks the key to creation of truly powerful influencer campaigns. 'The Age of Influence' is a highly informative book - and powerful addition to your marketing library.' -Martin Lindstrom, New York Times best-selling author of Buyology and Small Data

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