* Are you seeking to grow your business, increase client loyalty, and boost profits? Give your patrons what they need---not what you want to offer them! Encouraging you to look beyond offering good service, competitive prices, and quality products, McKain shows how to create a superior customer experience through personalization, differentiation, and emotion. An outstanding training tool! 224 pages, softcover from Nelson.

Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

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