Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing - eBook  -     By: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis
Buy Item InStock9.99$9.99 Add To Cart
Add To Wishlist

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing - eBook

Thomas Nelson / 2007 / ePub

$9.99 (CBD Price)
Availability: In Stock
CBD Stock No: WW6142EB

* This product is available for purchase only in certain countries.

Have questions about eBooks? Check out our eBook FAQs.

  • Others Also Purchased (15)
Others Also Purchased (15)
Description
Availability
Price
Add
Include
  1. This product will be released on 11/15/16.
    $9.69
    Retail: $14.99
    Add To Cart
    0
    $9.69
  2. In Stock
    $10.99
    Add To Cart
    0
    $10.99

Product Description

Starting from the premise that customers are behaving more like cats than Pavlov's dogs, Bryan and Jeffrey Eisenberg examine how emerging media have undermined the effectiveness of prevailing mass marketing models. This paradigm shift has created an unprecedented opportunity for businesses to redefine how they communicate with customers. Waiting for Your Cat to Bark? provides businesses with a proven context for retooling marketers in a rewired market. Hardcover.

Product Information

Format: DRM Protected ePub
Vendor: Thomas Nelson
Publication Date: 2007
ISBN: 9781418525590
ISBN-13: 9781418525590
Availability: In Stock

Other Customers Also Purchased

  1. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide - eBookeBOOK
    Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide - eBook
    John Jantsch
    Thomas Nelson / 2011 / ePub
    $7.99
    Availability: In Stock
    CBD Stock No: WW19380EB
  2. Wisdom For Winners: Volume Two - eBookeBOOK
    Wisdom For Winners: Volume Two - eBook
    Jim Stovall
    Sound Wisdom / 2016 / ePub
    $9.69 Retail: $14.99 Save 35% ($5.30)
    Availability: This product will be released on 11/15/16.
    CBD Stock No: WW86926EB
  3. Patents: Ingenious Inventions How They Work and How They Came to Be - eBookeBOOK
    Patents: Ingenious Inventions How They Work and How They Came to Be - eBook
    Ben Ikenson
    Black Dog & Leventhal / 2012 / ePub
    $12.99
    Availability: In Stock
    CBD Stock No: WW86304EB
  4. MAPS for Men: A Guide for Fathers and Sons and Family Businesses - eBookeBOOK
    MAPS for Men: A Guide for Fathers and Sons and Family Businesses - eBook
    Edgell Franklin Pyles, Thomas Edward Pyles
    WestBow Press / 2016 / ePub
    $3.19 Retail: $3.99 Save 20% ($0.80)
    Availability: In Stock
    CBD Stock No: WW85983EB

Related Products

  1. Building Nehemiahs Way: Nine Blocks to Building a Successful Empire God's Way, Within a Short Period - eBookeBOOK
    Building Nehemiahs Way: Nine Blocks to Building a Successful Empire God's Way, Within a Short Period - eBook
    Chukwuemeka Azubuike
    WestBow Press / 2014 / ePub
    $3.19 Retail: $3.99 Save 20% ($0.80)
    Availability: In Stock
    CBD Stock No: WW67573EB
  2. Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets - eBookeBOOK
    Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets - eBook
    Jill Gilbert
    Berkley / 2004 / ePub
    $13.99
    Availability: In Stock
    CBD Stock No: WW47111EB
  3. Start a Successful Small Business: Teach Yourself / Digital original - eBookeBOOK
    Start a Successful Small Business: Teach Yourself / Digital original - eBook
    Teach Yourself / 2013 / ePub
    $7.99
    Availability: In Stock
    CBD Stock No: WW61846EB
  4. Will Work from Home: Earn the Cash-Without the Commute - eBookeBOOK
    Will Work from Home: Earn the Cash-Without the Commute - eBook
    Tory Johnson
    Berkley / 2008 / ePub
    $12.99
    Availability: In Stock
    CBD Stock No: WW47741EB

Publisher's Description

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.

Readers will learn:

  • Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory
  • How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations
  • How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs
  • How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system

"There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars

"Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling

"These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth

"We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute

"If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling

Product Reviews

Be the first to write a review!

Ask Christianbook

Back
×

Ask Christianbook

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.

Find Related Products

Author/Artist Review

Start A New Search