The Tipping Point: How Little Things Can Make a Big Difference  -     By: Malcolm Gladwell
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The Tipping Point: How Little Things Can Make a Big Difference

Back Bay Books / 2002 / Paperback

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"The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestseller, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do. --From the Introduction

Product Information

Format: Paperback
Number of Pages: 304
Vendor: Back Bay Books
Publication Date: 2002
Dimensions: 8.36 X 5.52 (inches)
ISBN: 0316346624
ISBN-13: 9780316346627
Availability: In Stock

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Publisher's Description

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author Bio

Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.

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