The Moment of Christian Witness    -     By: Hans Urs von Balthasar
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The Moment of Christian Witness

Ignatius Press / 1994 / Paperback

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Retail: $12.95
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In this book Hans Urs von Balthasar makes a proposal and submits it to Christians for their consideration. A criterion is offered, and indeed a better one. Better than what? This use of the unrelated comparative is well known in the advertising world. "Brand X washes whiter" whiter than what? To say more might lead to complications with other soap manufacturers. It would, moreover, be a tactical mistake in the art of salesmanship, because the unrelated comparative is more stimulating and evocative in its effect than the related comparative. And on this occasion something a little more evocative is what is required.

Product Information

Format: Paperback
Vendor: Ignatius Press
Publication Date: 1994
Dimensions: 7.5 X 5 (inches)
ISBN: 0898705169
ISBN-13: 9780898705164
Availability: Available to ship on or about 05/17/14.
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Availability: Available to ship on or about 05/17/14. You may order this item now and we will ship it to you when it arrives. If you are charging this purchase to a credit card, you will not be charged for this item and its portion of your shipping charges until it is shipped.

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