It all started when Jesus called a few men to follow him and share God's message with their neighbors. We are called to do the same. But evangelism can be difficult - even intimidating. With all the evangelism resources available, where should you turn to find advice on how to share the Good News with others? Robert E. Coleman (The Master's Way of Personal Evangelism) says the answers aren't found in TV evangelism, easy-evangelism guidebooks, or the latest marketing techniques. Rather, he looks to the Bible, to the ultimate example found in Jesus Christ.

For more than forty years this classic, biblical look at evangelism has challenged and instructed over three million readers. Now repackaged for a new generation, The Master Plan of Evangelism is as fresh and relevant as ever. Join the movement and discover how you can minister to the people God brings into your life.

For more than forty years this classic study has challenged and instructed more than 1.5 million readers in reaching the world for Christ. With a foreword by Billy Graham and now repackaged for a new generation of readers, The Master Plan of Evangelism will show every Christian how to minister to the people God brings into their lives.

Instead of drawing on the latest popular fad or the newest selling technique, Robert E. Coleman looks to the Bible to find the answer to the question, What was Christ's strategy for evangelism? Through a thorough examination of the gospel accounts, Coleman points out unchanging, simple, yet profound biblical principles of how to emulate Christ to others.

Robert E. Coleman is Distinguished Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College.

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