I use this as an easy to digest evangelism tool. The McDowell's write with clear and concise verbiage to help the unconverted understand the importance of the Gospel and who Jesus TRULY said he was. Regardless if its an unbeliever, Mormon or Jehovah's Witness - all will see what Jesus said, what history says and what we need to say about this Son of Man.
The price was very reasonable for this evangelism/apologetic resource. Several people in our church read it for themselves first, strengthening their own knowledge of these issues, and some were given to others as well. We're grateful that we can have a resource like this be so affordable.