Switch: How to Change Things When Change Is Hard  -     By: Chip Heath, Dan Heath
Buy Item $14.99 Retail: $26.00 Save 42% ($11.01) Add To Cart
Add To Wishlist

Switch: How to Change Things When Change Is Hard

Random House, Inc / 2010 / Hardcover

$14.99 (CBD Price)
|
Retail: $26.00
|
Save 42% ($11.01)
Availability: In Stock
Warehouse Location: BH403F
CBD Stock No: WW528750

Current Promotions

Product Description

Why is it so hard to make lasting changes lives? The primary obstacle is a conflict that's built into our brains, say authors Chip and Dan Heath. Our minds are ruled by two different systems-the rational mind and the emotional mind-that compete for control. The rational mind wants to change something; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort-but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people have united both minds and, as a result, achieved dramatic results.

Product Information

Format: Hardcover
Number of Pages: 304
Vendor: Random House, Inc
Publication Date: 2010
Dimensions: 8.25 X 5.50 (inches)
ISBN: 0385528752
ISBN-13: 9780385528757
Availability: In Stock

Related Products

  1. Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die
    Chip Heath, Dan Heath
    Random House / 2007 / Hardcover
    $13.99 Retail: $26.00 Save 46% ($12.01)
    Availability: In Stock
    CBD Stock No: WW064281
  2. The Power of One Thing: How to Intentionally Change Your Life
    The Power of One Thing: How to Intentionally Change Your Life
    Randy Carlson
    Randy Carlson / 2009 / Trade Paperback
    $11.99 Retail: $14.99 Save 20% ($3.00)
    4 Stars Out Of 5 2 Reviews
    Availability: In Stock
    CBD Stock No: WW382229
  3. How People Change
    How People Change
    Paul David Tripp, Timothy S. Lane
    New Growth Press / 2008 / Trade Paperback
    $15.49 Retail: $19.99 Save 23% ($4.50)
    5 Stars Out Of 5 4 Reviews
    Availability: In Stock
    CBD Stock No: WW885536
  4. The Everyday Visionary: Focus Your Thoughts, Change Your Life
    The Everyday Visionary: Focus Your Thoughts, Change Your Life
    Jesse Duplantis
    Touchstone / 2008 / Hardcover
    $15.99 Retail: $24.00 Save 33% ($8.01)
    Availability: In Stock
    CBD Stock No: WW549765

Publisher's Description

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Author Bio

Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in TimePeople and US News and World Report.

Publisher's Weekly

The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut. (Mar.) Copyright 2010 Reed Business Information

Editorial Reviews

 "Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction."
--The Wall Street Journal

"’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration."
--Fort Worth Star-Telegram

"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making."
--Time

"Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read."
--BusinessWeek.com

"No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. "
--Smartmoney.com

Product Reviews

5 Stars Out Of 5
5 out of 5
(1)
(0)
(0)
(0)
(0)
Quality:
5 out Of 5
(5 out of 5)
Value:
5 out Of 5
(5 out of 5)
Meets Expectations:
5 out Of 5
(5 out of 5)
100%
of customers would recommend this product to a friend.
SORT BY:
SEE:
Displaying items 1-1 of 1
Page 1 of 1
  1. elena
    Great Falls, MT
    Age: 55-65
    Gender: female
    5 Stars Out Of 5
    Super resource for anyone dealing with change
    January 5, 2011
    elena
    Great Falls, MT
    Age: 55-65
    Gender: female
    Quality: 5
    Value: 5
    Meets Expectations: 5
    My pastor/husband started this book as a library find and I ordered it for our resource center at the church. He looked like "Christmas morning" when he saw it arrived. Very helpful to anyone dealing with change, especially in difficult settings. Creatively and beautifully put together.
Displaying items 1-1 of 1
Page 1 of 1

Ask Christianbook

Back
×

Ask Christianbook

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.

Find Related Products

Author/Artist Review

Start A New Search