* Examining the public messages of Democrats and Republicans over the past 75 years, Domke and Coe analyze how candidates use religion to attract voters, identify enemies, and solidify power. This updated edition includes a new preface and final chapter addressing the Jeremiah Wright controversy; Mike Huckabee and Sarah Palin's candidacies; and Obama's victory. 256 pages, hardcover from Oxford University.

This volume offers a timely and dynamic study of the rise of religion in American politics, examining the public messages of political leaders over the past seventy-five years. The authors show that U.S. politics today is defined by a calculated, deliberate, and partisan use of faith that is unprecedented in modern politics. Beginning with the election of Ronald Reagan in 1980, America has seen a no-holds-barred religious politics that seeks to attract voters, identify and attack enemies, and solidify power. Domke and Coe identify a set of religious signals sent by both Republicans and Democrats in speeches, party platforms, proclamations, visits to audiences of faith, and even celebrations of Christmas. The updated edition of this ground-breaking book includes a new preface, an updated analysis of the last Bush administration, as well as a new final chapter on the Jeremiah Wright controversy, the candidacies of Mike Huckabee and Sarah Palin, and Barack Obama's victory.

David Domke is Professor of Communication at the University of Washington and the author of God Willing: Political Fundamentalism in the White House, the War on Terror, and the Echoing Press. Kevin Coe is Assistant Professor of Communication at the University of Arizona.

"If you can read only one book on American politics and religion, this should be the one."--Southern Communication Journal

"The God Strategy is a sobering look at just how deeply imbedded religion has become in the contemporary American political psyche. Both the person of faith and the non-believer should fear what is revealed in this carefully crafted review of modern campaign strategies to 'get the God vote'. Domke and Coe demonstrate, with stunningly clear examples, just how the union of government and religion tends to degrade the integrity of both." --Rev. Barry Lynn, Executive director of Americans United for Separation of Church and State

"Religion has become central to American politics. The God Strategy is a superb overview of what happened and how it has impacted our democracy. David Domke and Kevin Coe have done the nation a service." --George Lakoff, author of Don't Think of an Elephant!

"Domke and Coe have done a masterful job of giving us insight into the mix of religion and politics. The God Strategy taught me much about a field I thought I knew. Anyone who wants to understand how the deeply religious character of America could be used to effect coming elections needs to read this book." --Joel Hunter, Pastor and Member, Board of Directors of the National Association of Evangelicals

"The God Strategy offers an intriguing look at what has become one of the most powerful shaping forces in American political life. Like it or not, religion has for years been establishing the parameters of public debate. As Domke and Coe make clear, this is unlikely to change anytime soon." --Ron Reagan

"The God Strategy tells the intriguing story of how God-talk has functioned in American political life in recent decades. Domke and Coe invite both Democrats and Republicans to take the planks out of their own eyes before casting the first stone. This book could become a voter's bible, helping citizens (and media pundits) evaluate election-cycle rhetoric with critical scrutiny." --Brian McLaren, Pastor and author of A New Kind of Christian and The Secret Message of Jesus

"...provides a valuable service and highlights an important change in U.S. politics."--Communication Research Trends

"Filled with plenty of political anecdotes to satisfy the most political junkies"--Religion

"The God Strategy is a must read for anyone hoping to understand the role of religion in the upcoming election."--Journal of Church and State

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