Made to Stick: Why Some Ideas Survive and Others Die - eBook  -     By: Chip Heath, Dan Heath
Buy Item $11.89 Retail: $13.99 Save 15% ($2.10) Add To Cart
Add To Wishlist

Made to Stick: Why Some Ideas Survive and Others Die - eBook

Random House, Inc / 2007 / ePub

$11.89 (CBD Price)
|
Retail: $13.99
|
Save 15% ($2.10)
Availability: In Stock
CBD Stock No: WW11581EB

Current Promotions
Browse
Refine by
Advanced Search Links
* This product is available for purchase only in the USA. We apologize for any inconvenience.

Read this eBook on:




Have questions about eBooks? Check out our eBook FAQs.

Product Description

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."
In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.

Product Information

Format: DRM Protected ePub
Vendor: Random House, Inc
Publication Date: 2007
ISBN: 9781588365965
ISBN-13: 9781588365965
Availability: In Stock

Product Reviews

Product Q&A



Find Related Products

Author/Artist Review

Start A New Christianbook.com Search