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In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.
|Format: DRM Protected ePub|
Vendor: Random House
Publication Date: 2007
Availability: In Stock
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