* With corporations leveraging social media to reach new customers, why shouldn't churches use similar strategies to save souls? Revealing reasons for resisting new outreach tools, Crawford dispels their myths and offers a step-by-step guide to help you get an outreach program started and keep it going. Includes real-life examples and ideas. 192 pages, softcover from Beacon Hill.
People around the world are talking.They are connecting each day-online-through socialmedia. Corporations around the world recognize the power of social media and are leveraging it to reach customers though platforms such as blogs, Twitter, Facebook, and YouTube. Why can't churches do the same thing?Christianity has the greatest message to deliver; yet churches struggle to share it.Terrace Crawford helps uncover reasons ministry leaders may resist the use of social media and dispels some of the myths surrounding it. With short, accessible chapters, #Going Social: A Practical Guide for Church Leaders provides a step-by-step guide to getting started, crucial insights to help you develop an effective social media strategy, and gives real-life examples of ministries and leaders who are using media in powerful ways.Reimagine your social media presence and successfully connect with your church and your world. With the help of #Going Social, you can create an online community in no time Reviews'Terrace Crawford gives you an easy-to-understand overview of the social media landscape and how you can leverage social media in your ministry. There are great tips and ideas, even for the most experienced social media aficionado. If you're intrigued by social media, you'll enjoy reading this book '-Todd RhoadesDirector of New Media & Technology Initiatives, Leadership Network and 100X
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