- Media Type▼▲
- Theological Tradition▼▲
- Guides & Workbooks▼▲
- Author / Artist▼▲
- Top Rated▼▲
CBDReader App for Android
Using your Android device, you can download the CBDReader App directly from the Android Market. First, click on the 'Apps' icon from your main screen.
On the app screen, click 'Market' or 'Play Store'.
Click the spy glass icon and search 'CBDReader'.
Click 'Accept and download' to affirm the terms and conditions.
Click 'Open' to open the reader.
Log in with your CBD account and all the eBooks you've purchased on the Christianbook.com website will be automatically added to your device.
Have questions about eBooks? Check out our eBook FAQs.
|Format: DRM Protected ePub|
Vendor: Simon & Schuster
Publication Date: 2007
Availability: In Stock
Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches.
Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible.
In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking.
Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food.
Find Related Products
- Christian Living >> Spirituality >> Christianity & Culture
- Church & Pastoral >> Church Leadership >> Church Growth >> Evangelism
- Download >> Christian Living >> Spirituality
- Download >> Church & Pastoral >> Church Leadership
- Download >> Missions Evangelism & Apologetics
- Download >> eBooks >> Christian Living >> Spirituality
- Download >> eBooks >> Church & Pastoral >> Church Leadership
- Download >> eBooks >> Missions Evangelism & Apologetics >> Comparative Religions
- Download >> eBooks >> Missions Evangelism & Apologetics >> Evangelism
- eBooks >> Christian Living >> Spirituality >> Christianity & Culture
- eBooks >> Church & Pastoral >> Church Leadership >> Church Growth >> Evangelism
- eBooks >> Missions Evangelism & Apologetics >> Comparative Religions >> Christian Denominations
- eBooks >> Missions Evangelism & Apologetics >> Evangelism >> Christian Denominations
- eBooks >> Missions Evangelism & Apologetics >> Evangelism >> For Seekers
- Start A New Search