Shopping For God: How Christianity Went From In Your Heart to In Your Face  -     By: James B. Twitchell
Buy Item $23.40 Retail: $26.00 Save 10% ($2.60) Add To Cart
Add To Wishlist
Buy eBook Begin reading in seconds $15.09 eBook Details

Shopping For God: How Christianity Went From In Your Heart to In Your Face

Simon & Schuster / 2007 / Hardcover

$23.40 (CBD Price)
|
Retail: $26.00
|
Save 10% ($2.60)
Availability: Available to ship on or about 09/27/14.
CBD Stock No: WW292871

Current Promotions
* This product is not available for expedited shipping.

Product Description

In decades past, one's personal religion was more of a private matter seldom discussed in public. In today's culture however, the Christian faith is found front and center in many books, movies and TV programs, not to mention its hefty presence in political culture. Christianity, as it turns out, is marketed no differently than a product or service, and just as we shop for these everyday resources, says James Twitchell, so we also shop for church. In Shopping for God Twitchell discusses how churches have learned to market themselves such that there is stark competition among churches today unlike anything we've ever seen in human history. As he embarks on a lengthy church-shopping journey, Twitchell, shares with readers his curious encounter with Christian karaokoe, and event-based houses of worship fully equipped with big screen TV's and acres of parking space. An eye-opening journey into the realm of Christian culture and advertising!

Product Information

Format: Hardcover
Number of Pages: 336
Vendor: Simon & Schuster
Publication Date: 2007
Dimensions: 9.3 X 6.3 X 1.3 (inches)
ISBN: 0743292871
ISBN-13: 9780743292870
Availability: Available to ship on or about 09/27/14.

Related Products

  1. Adventures in Missing the Point: How the Culture-Controlled Church Neutered the Gospel
    Adventures in Missing the Point: How the Culture-Controlled Church Neutered the Gospel
    Brian D. McLaren, Tony Campolo
    Zondervan/Youth Specialties / 2005 / Trade Paperback
    $12.99 Retail: $16.99 Save 24% ($4.00)
    4 Stars Out Of 5 4 Reviews
    Availability: In Stock
    CBD Stock No: WW67139
  2. Free Market Jesus - Donald Miller DVD
    Free Market Jesus - Donald Miller DVD
    Donald Miller
    Bluefish TV / 2007 / DVD
    $13.99 Retail: $29.99 Save 53% ($16.00)
    5 Stars Out Of 5 2 Reviews
    Availability: In Stock
    CBD Stock No: WW751354
    Video
  3. Consuming Religion: Christian Faith and Practice in a Consumer Culture
    Consuming Religion: Christian Faith and Practice in a Consumer Culture
    Vincent J. Miller
    Continuum International / 2005 / Trade Paperback
    $24.79 Retail: $34.95 Save 29% ($10.16)
    Availability: In Stock
    CBD Stock No: WW417493
  4. The American Spiritual Culture: And the Invention of Jazz, Football, and the Movies
    The American Spiritual Culture: And the Invention of Jazz, Football, and the Movies
    William Dean
    Continuum International / 2006 / Trade Paperback
    $22.50
    Availability: In Stock
    CBD Stock No: WW418961

Publisher's Description

Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture?

Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches.

Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible.

In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking.

Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food.

Author Bio

James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.

Author Bio

James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.

Product Reviews

Be the first to write a review!

Ask Christianbook

Back
×

Ask Christianbook

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.

Availability

Availability: Available to ship on or about 09/27/14. You may order this item now and we will ship it to you when it arrives. If you are charging this purchase to a credit card, you will not be charged for this item and its portion of your shipping charges until it is shipped.

Send Me Email  Email me when this product is available.

Find Related Products

Author/Artist Review

Start A New Christianbook.com Search