Michael Q. Pinks Rainforest Strategy is a fascinating read that bases a business model on the ecosystem of the rainforest. It is educational. It is inspirational. It is mind-blowing in its genius and simplicity. Everyone in business should read this book regardless of their role. For that matter, anyone who interacts with someone in business should pick up this incredible read. And I believe that would encompass nearly everyone on the planet unless of course you live in the rainforest, but then you probably already know everything contained in these pages!