Nonprofit Marketing Best Practices   -     By: John J. Burnett
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Nonprofit Marketing Best Practices

Wiley / 2007 / Hardcover

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CBD Stock No: WW791898

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Product Information

Format: Hardcover
Number of Pages: 288
Vendor: Wiley
Publication Date: 2007
Dimensions: 9.00 X 6.00 (inches)
ISBN: 047179189X
ISBN-13: 9780471791898
Availability: In Stock

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Author Bio

John J. Burnett (Denver, CO) is a Professor of Marketing and Director of the DU Marketing Roundtable at the Daniels College of Business at the University of Denver. During his 37-year career as a university professor, and tenure at six universities, he has worked with such nonprofit organizations as The Boys Club of America, The American Red Cross, Lubbock General Hospital, the National Parks Service, the Denver Zoo, and Easter Seals. Burnett has authored/co-authored 16 books, including the number one textbook in advertising. He is one of a handful of authors who have conducted primary research on the disabled consumer.  The impetus for this book is the one-half-day workshop he developed 15 years ago and has presented numerous times to nonprofit marketers, entitled Marketing for Nonprofits: A Strategic Approach.

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