I lead a Jr. High boys Bible study. The boys strongly recommend this Bible to new members of our group. It must be the extra features/articles that bring the Bible into their world. What I do know is that most of the guys with this Bible actually read it and highlight text as they go. The pricing at Christianbook.com makes it more affordable than the book store price.
I bought this for my teenage son. He and I both are very pleased with this bible. I love all the extras: battlelines, 50 passages that show God is a revolution God, 50 ways to be a better friend, 60 things real men don't do, etc (too many to list). I REALLY wish they had bibles like this when I was young(er).