Each year we give a copy of this New Testament to the cadets in the R.O.T.C. program after their Commissioning Ceremony. Everything about this N.T. is 'perfect': the size, the easy to read type, even the ribbon marker. (And the price is excellent, from the practical side.)
I use this particular publication of NIV new testament because it is attractive and looks like something to value. I use it for ministry in a non-English speaking country for young people learning English and I keep a copy for myself to share verses by email and social networks.