This review is for the genuine leather binding (not the more expensive premium leather).
This Bible is a strong (not soft) genuine leather with a smyth sewn binding that is sturdy yet lays flat when open. The paper and print quality are excellent. The pages have minimal bleed through and no fading of the text. The words of Christ are printed in red.
Based on other Bibles in this price range, including Tyndale's NLT Life Application Study Bible, this is of far superior quality.