Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain  -     By: Patrick Renvoise, Christophe Morin
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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Thomas Nelson / 2007 / Hardcover

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Product Description

* Learn to activate the "buy buttons" in your customer's brain! Drawing on recent scientific research, Renvoise and Morin reveal principles they believe will revolutionize your business plan. Discover six stimuli that always trigger a response, three different learning styles and how to address them, and seven powerful "impact boosters" to set your delivery apart from the rest. 256 pages, hardcover from Nelson.

Product Information

Format: Hardcover
Number of Pages: 256
Vendor: Thomas Nelson
Publication Date: 2007
Dimensions: 9 X 6 (inches)
ISBN: 078522680X
ISBN-13: 9780785226802
Availability: Usually ships in 24-48 hours.

Publisher's Description

How can the latest brain research help increase your sales?

Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:

  • The 6 stimuli that always trigger a response
  • The 4 steps to align content and delivery of your message
  • The 6 message building blocks to address the "old brain"
  • The 7 powerful impact boosters to set your delivery apart from the rest

Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

Author Bio

Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimillion dollar international OEM agreements. He served as Executive Director, Business Development & Strategy at Kleiner Perkins, where he sold supercomputers and software to NASA, Shell, Boeing, BMW, and Canon. Christophe Morin's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Morin was CMO for rStar Networks, a company that develops private networks for Fortune 500 companies. Prior to that he was VP of Marketing and Corporate training for Canned Foods, Inc., one of the largest grocery remarketers in the world. He graduated from ESC Nantes with a BA in Marketing and received an MBA from Bowling Green State University.

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