The Millennials: Connecting to America's Largest Generation - eBook  -     By: Thom S. Rainer, Jess W. Rainer
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The Millennials: Connecting to America's Largest Generation - eBook

B&H Books / 2011 / ePub

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Product Information

Format: DRM Free ePub
Vendor: B&H Books
Publication Date: 2011
ISBN: 9781433673252
ISBN-13: 9781433673252
Availability: In Stock

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Publisher's Description

At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the first major investigative work on Millennials from a Christian worldview perspective.

Sure to interest even the secularists who study this group, The Millennials is based on 1200 interviews with its namesakes that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion.

The authors close with a thoughtful response to how the church can engage and minister to what is now in fact the largest generation in America’s history.

Author Bio

Thom S. Rainer is the president and CEO of LifeWay Christian Resources, one of the largest Christian resource companies in the world. Also a respected pastor and researcher, he has written more than twenty books and coauthored the No. 1 best seller Simple Church. Rainer and his wife, Nellie Jo, have three grown sons, several grandchildren, and live in Nashville, Tennessee.

Jess Rainer is the Administration and Outreach Pastor of Grace Church in Hendersonville, TN. He is the co-author of The Millennials: Connecting to America’s Largest Generation. He is currently pursuing a Master of Arts from Southeastern Seminary. Jess and his wife, Rachel, have two sons.

The Millennials, written by father-son team Thom and Jess Rainer, provides an insightful statistical analysis of those persons born between 1980 and 2000. Based on the extensive research of LifeWay Christian Resources, this book seeks to put its finger on the pulse of what has become the largest generation in American history. While both are evangelical Christians, the Rainers seek in their book to remain as unbiased as possible in their study of America’s next great generation.

Both Thom and Jess Rainer are uniquely qualified to undertake this work: Thom, because of his extensive statistical experience and his position as the CEO of LifeWay, and Jess, because of the fact that he is, himself, a millennial. The research that is the basis of this book was conducted on a representative sample of 1200 Millennials, and had a sampling error of less than three percent. Each of the main hallmarks of the study results is featured as a chapter of the book.

The millennial generation is notable for the way it has progressed from its parent generations. The study indicates that the great majority of Millennials hold great optimism for the future. It has become evident that the new generation is much more open to diversity. However, it was also found that only 13 percent of Millennials considered spirituality to be very important in their lives.

Overall, this book provides a very accurate body of knowledge on the millennial generation, yet it makes this information very accessible to the average reader. The authors do a good job of not foisting stereotypes on those they are studying, and they remain laudably unbiased. This book will be an excellent resource for anyone seeking to interact with the up-and-coming generation, and will be especially valuable to those in ministry who need to learn about who they are ministering to. – Aaron Johnson,

Publisher's Weekly

This book is based on a survey of 1,200 men and women born between 1980 and 1991 and pegged the first half of the “millennial” generation, which extends to the year 2000. Thom Rainer, president and CEO of LifeWay Christian Resources, the Southern Baptist Convention’s research division, partners with his son Jess, a millennial. Their research findings are aimed at evangelicals and church growth consultants eager to reach out to this cohort known for avoiding church. According to the Rainers, only 6% of millennials are classically evangelical; 70% find the church irrelevant. Still, the authors are optimistic about making Christian converts among this age group based on their findings that this generation prizes family and friends, wants to make a difference, and is eager to listen to and seek advice from their elders. The results of this survey might have worked better as a magazine story or research paper. The Rainers repeat key findings over and over without offering corroborating sociological research or a deeper perspective. (Jan.) Copyright 2011 Reed Business Information.

Product Reviews

3 Stars Out Of 5
3 out of 5
4 out Of 5
(4 out of 5)
4 out Of 5
(4 out of 5)
Meets Expectations:
4 out Of 5
(4 out of 5)
of customers would recommend this product to a friend.
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Page 1 of 1
  1. Ontario
    Age: 25-34
    Gender: male
    3 Stars Out Of 5
    July 20, 2011
    Age: 25-34
    Gender: male
    Quality: 4
    Value: 5
    Meets Expectations: 5
    This was an interesting book. It was full of statistics and information about the current generation of young people and was very informative. I found I tended to skim it a bit as the authors sometimes spent a bit too much time in detailing things I didn't care about, but it was certainly interesting to see the main points of the book and see the overall trends of this generation pointed it. I can see much of it in looking at my contemporaries, but it is always nice to have it reviewed in a nice summary like this.
  2. 2 Stars Out Of 5
    The e reader interface is difficult to use.
    July 11, 2011
    should have the option to save as a pdf or word document. I had trouble finding and using the reader.
  3. Troy, IL
    Age: 45-54
    Gender: male
    4 Stars Out Of 5
    May 18, 2011
    Troy, IL
    Age: 45-54
    Gender: male
    Quality: 4
    Value: 3
    Meets Expectations: 3
    As we minister to those born after 1980, it is important for us to understand the make up of this segment of the population. "The Millennials" helps to get a handle on the way that this generation could be thinking. This is a useful resource for those in the ministry.
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