This data-driven description of American megachurches is aimed at leaders and
members of smaller congregations who may harbor apprehensions about this
growing phenomenon. Chapter by chapter, the authors tackle common
misconceptions of churches with more than 2,000 attendees and suggest that
they are simply Christian neighbors with a different-looking storefront who
are here to stay a while and who have much to offer smaller churches willing
to learn. However, the collaboration of the two writers (one an academic and
the other a consultant for church leadership) is disjointed, with the
"applying what you have read" sections at the end of each chapter feeling
tacked on to the richer content of the main text. One of the strongest
chapters confronts the "myth" that megachurches are akin to Wal-Mart in that
they grow at the expense of existing congregations. The authors argue that
megachurches feed a constant cycle of "birth, growth, maturity and decline"
needed to "help keep churches and religion in America strong and vital."
Readers are reminded that Christianity comes in many different packages and
that the market for religion can and should be tapped in a variety of ways.
(Aug.) Copyright 2007 Reed Business Information.
Have a question about this product? Ask us here.