Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail  -     By: Robert Birnbaum
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Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail

John Wiley & Sons / 2000 / Hardcover

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Product Description

When is a management innovation truly a good idea, and when is it only a fad? In this thoughtful and engaging book, Robert Birnbaum takes a critical look at the rise and fall of management fads in higher education since the 1960's. He shows higher education administrators and faculty how to move beyond the hype of new fads to make wise, informed decisions and adopt sound management policies.

Product Information

Format: Hardcover
Number of Pages: 272
Vendor: John Wiley & Sons
Publication Date: 2000
Dimensions: 9 X 6 (inches)
ISBN: 0787944564
ISBN-13: 9780787944568
Availability: Usually ships in 24-48 hours.

Publisher's Description

Birnbaum traces the paths of seven popular management fads in higher education, presenting a model describing their life cycle -- development, diffusion, consequences and eventual disappearance. He shows how management fads contributed to several major problems in higher education, and explains what academic managers can do to maximize the benefits fads can provide while minimizing their organizational costs. Index.

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