The Language of Trust: Selling Ideas in a World of Skeptics Unabridged Audiobook on CD  -     By: Michael Maslansky
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The Language of Trust: Selling Ideas in a World of Skeptics Unabridged Audiobook on CD

Oasis Audio LLC / 2010 / Compact disc

$23.39 (CBD Price)
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Retail: $25.99
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Save 10% ($2.60)
Availability: Available to ship on or about 09/18/14.
CBD Stock No: WW597661

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Product Information

Format: Compact disc
Vendor: Oasis Audio LLC
Publication Date: 2010
ISBN: 1598597663
ISBN-13: 9781598597660
Availability: Available to ship on or about 09/18/14.

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Publisher's Description

Trust is dead. Now what? If you're trying to sell something--whether it 's a product, a service, or an idea--you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can't get beyond this skepticism? To engage today's consumer, a new language of trust is needed. In this groundbreaking audio book, you'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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