This is by far the best children's Bible you can find. Lloyd-Jones' story telling combined with the illustrations bring life to the Scriptures for children. But the most unique and best feature of the JSB is it's focus on Jesus: "every story whispers his name."
This is probably for kids 6+ or adults. Frankly, it is adults - like myself who get hooked with the sophistication. For younger kids, simple is better. Karyn Henley's Beginners Bible is the best suited. (NOT Kelley Pulley's bible with the same name).