The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers - eBook  -     By: Eric Clark
Buy Item InStock17.99$17.99 Add To Cart
Add To Wishlist

The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers - eBook

Free Press / 2007 / ePub

$17.99 (CBD Price)
Availability: In Stock
CBD Stock No: WW9110EB

Current Promotions
* This product is available for purchase only in the USA. We apologize for any inconvenience.

Have questions about eBooks? Check out our eBook FAQs.

  • Others Also Purchased (15)
Others Also Purchased (15)
Description
Availability
Price
Add
Include
  1. In Stock
    $1.99
    Retail: $2.99
    Add To Cart
    $1.99
  2. In Stock
    $149.99
    Retail: $179.99
    Add To Cart
    $149.99
  3. In Stock
    $135.00
    Retail: $339.80
    Add To Cart
    $135.00
  4. In Stock
    $13.99
    Retail: $17.99
    Add To Cart
    $13.99
  5. In Stock
    $129.48
    Retail: $215.88
    Add To Cart
    $129.48
  6. In Stock
    $8.99
    Retail: $15.99
    Add To Cart
    $8.99

Product Information

Format: DRM Protected ePub
Vendor: Free Press
Publication Date: 2007
ISBN: 9780743298896
ISBN-13: 9780743298896
Availability: In Stock

Other Customers Also Purchased

  1. Cave Quest VBS 2016: Bible Memory Buddies, Set of 5
    Cave Quest VBS 2016: Bible Memory Buddies, Set of 5
    Group Publishing / 2016 / Other
    $2.96 Retail: $3.29 Save 10% ($0.33)
    Availability: In Stock
    CBD Stock No: WW73217X
  2. One-Minute Inspirations for Women
    One-Minute Inspirations for Women
    Elizabeth George
    Harvest House Publishers / 2013 / Trade Paperback
    $1.99 Retail: $2.99 Save 33% ($1.00)
    5 Stars Out Of 5 49 Reviews
    Availability: In Stock
    CBD Stock No: WW957403
  3. ESV Gospel Transformation Bible--soft leather-look,  brown/navy with trail design
    ESV Gospel Transformation Bible--soft leather-look, brown/navy with trail design
    Crossway / 2013 / Imitation Leather
    $17.99 Retail: $64.99 Save 72% ($47.00)
    4.5 Stars Out Of 5 9 Reviews
    Availability: In Stock
    CBD Stock No: WW537929
    Video
  4. Cave Quest VBS 2016, Ultimate Starter Kit Following Jesus, The Light of the World
    Cave Quest VBS 2016, Ultimate Starter Kit Following Jesus, The Light of the World
    Group Publishing / 2015 / Other
    $159.29 Retail: $176.99 Save 10% ($17.70)
    Availability: In Stock
    CBD Stock No: WW733683
    Video

Related Products

  1. The Truth Project Small Group Curriculum
    The Truth Project Small Group Curriculum
    Focus on the Family
    Truth Project Focus on the Family / DVD
    $99.99
    4.5 Stars Out Of 5 8 Reviews
    Availability: In Stock
    CBD Stock No: WW5014689
    Video
  2. ESV Study Bible (TruTone, Tan, Window Design), Leather, imitation
    ESV Study Bible (TruTone, Tan, Window Design), Leather, imitation
    Crossway / 2013 / Imitation Leather
    $24.99 Retail: $79.99 Save 69% ($55.00)
    Availability: In Stock
    CBD Stock No: WW541513
  3. NIV 2016 Survival Kit for Grads, Brown
    NIV 2016 Survival Kit for Grads, Brown
    Zondervan / 2016 / Other
    $11.99 Retail: $19.99 Save 40% ($8.00)
    Availability: In Stock
    CBD Stock No: WW003830
  4. I Am a Church Member: Discovering the Attitude that Makes the Difference
    I Am a Church Member: Discovering the Attitude that Makes the Difference
    Thom S. Rainer
    B&H Books / 2013 / Hardcover
    $5.99 Retail: $12.99 Save 54% ($7.00)
    5 Stars Out Of 5 44 Reviews
    Availability: In Stock
    CBD Stock No: WW679735
    Video

Publisher's Description

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the stores are empty -- is front-page and TV bulletin news.

The Real Toy Story tells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them. The rewards for success are enormous: a top toy can earn billions -- H. Ty Warner shot into Forbes's World's Richest People list with his creation of Beanie Babies. The price of failure is just as huge -- the battlefield is littered with the corpses of once-successful toy companies whose multimillion-dollar gambles did not pay off.

It is a world of contrasts. The Real Toy Story looks at both sides: at Slinky, Elmo, Barbie, Transformers, and their creators, but also at the dark side of an industry that leads the way in cold-blooded marketing targeted at children. Parents will want to learn about how this seemingly benign industry exploits, sometimes surreptitiously, the many new media: cable television, the internet, CD-ROMs, sometimes even invading the playgrounds to peddle their wares to unsuspecting young people.

Perhaps more disturbingly, this hard-hitting book examines the vast gap between the cuddly image of toys and how almost all toys destined for America are actually produced in China under sweatshop conditions.

Today the toy industry is in the midst of rapid change. Tapping into the concern millions of adults have about the toys they choose for the children in their lives, this riveting exposé is essential reading for everyone who cares about kids.

Author Bio

Eric Clark, acclaimed investigative journalist formerly with the London Observer and the Guardian (Manchester), now specializes in marketing and advertising, on which he writes and lectures worldwide. The Want Makers, his major study of the advertising industry, was published in twenty countries. His nine other books include five novels. Father of three (and custodian of countless toys over the years), he lives in London with his wife, the author Marcelle Bernstein.

Editorial Reviews

"A fascinating exposé of the $20 billion- a-year toy industry, in which...executives jockey for market share with alarming bloodthirstiness."

-- Atlantic Monthly

Product Reviews

Be the first to write a review!

Ask Christianbook

Back
×

Ask Christianbook

What would you like to know about this product? Please enter your name, your email and your question regarding the product in the fields below, and we'll answer you in the next 24-48 hours.

If you need immediate assistance regarding this product or any other, please call 1-800-CHRISTIAN to speak directly with a customer service representative.

Find Related Products

Author/Artist Review

Start A New Search