How Did You Do It, Truett?  -     By: S. Truett Cathy
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How Did You Do It, Truett?

Looking Glass Books / Hardcover

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Product Description

The inventor of the chicken sandwich and the founder of Chick-fil-A, Truett Cathy turned a good idea into a restaurant chain worth $2 billion annual sales and pioneered a quick-service food in shopping malls, making him one of America's most successful and respected businessmen. In How Did You Do It, Truett? The 86-year-old chief executive officer's keen business sense, his commitment to his principles, and his desire to keep the business simple pours off of every page. His lessons apply not only to business, but family and community life as well.

Product Information

Format: Hardcover
Number of Pages: 128
Vendor: Looking Glass Books
Dimensions: 7.00 X 5.00 (inches)
ISBN: 1929619332
ISBN-13: 9781929619337
Availability: Usually ships in 24-48 hours.

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Publisher's Description

How does a man working behind the counter of a mom-and-pop diner for 21 years turn a good idea into a restaurant chain with $2 billion in annual sales? The founder and CEO of Chick-fil-A, offers countless nuggets of wisdom in this work.

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  1. adrienne
    5 Stars Out Of 5
    How Truett Truly Did It
    October 21, 2012
    adrienne
    Quality: 5
    Value: 5
    Meets Expectations: 5
    I really enjoyed this book. It was fast paced and informative. I recommend "How Did You Do It, Truett?" for anyone curious about the restaurant business, businesses in general, or anyone interested in a little American restaurant history.
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