The inventor of the chicken sandwich and the founder of Chick-fil-A, Truett Cathy turned a good idea into a restaurant chain worth $2 billion annual sales and pioneered a quick-service food in shopping malls, making him one of America's most successful and respected businessmen. In How Did You Do It, Truett? The 86-year-old chief executive officer's keen business sense, his commitment to his principles, and his desire to keep the business simple pours off of every page. His lessons apply not only to business, but family and community life as well.
How does a man working behind the counter of a mom-and-pop diner for 21 years turn a good idea into a restaurant chain with $2 billion in annual sales? The founder and CEO of Chick-fil-A, offers countless nuggets of wisdom in this work.
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