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You don't stand in line at Starbucks just to buy a cup of coffee. You stop for the experience surrounding the cup of coffee.
Too many of us line up for God out of duty or guilt. We completely miss the warmth and richness of the experience of living with God. If we'd learn to see what God is doing on earth, we could participate fully in the irresistible life that he offers.
You can learn to pay attention like never before, to identify where God is already in business right in your neighborhood. The doors are open and the coffee is brewing. God is serving the refreshing antidote to the unsatisfying, arms-length spiritual life---and he won't even make you stand in line. Let Leonard Sweet show you how the passion that Starbucks has for creating an irresistible experience can connect you with God's stirring introduction to the experience of faith.
ISBN: 9780307446268 ISBN-13: 9780307446268 Availability: In Stock
Publisher's Weekly
Studies show that fewer Americans than we thought attend church, and Sweet,
popular author (Soul Salsa) and professor of evangelism at Drew Theological
School in New Jersey, thinks that the church should take cues from an
institution that isn't suffering a lack of customers: Starbucks. For all his
hip cultural sensitivity, Sweet hasn't shed one standby of church-growth
books: the acronym. His is EPIC, which stands for Experience, Participation,
"Images that throb with meaning," and Connection. Starbucks has mastered EPIC
living, and the church can, too. The successful coffee corporation recognizes
that people are drawn in through visual icons, and it beats competitors
because its design sensibility is superior-indeed, its imagery is shot through
with "spiritual significance." The church should take a hint and, instead of
focusing solely on its written mission statements, devote some energy to
design. Starbucks understands that people hunger for "authentic experience."
Finally, just as people like to drink coffee together, people seek community
and connection in religious settings. Sweet's bottom line? Christianity must
move beyond rational, logical apologetics, and instead find ways of showing
people that it can offer "symbols and meaningful engagement." This whimsical
and insightful book offers a fresh approach to a topic of perennial interest.
(Apr. 17) Copyright 2006 Reed Business Information.
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