Rick Richardson does a good job here of getting 21st century Christians to THINK about evangelism in new and innovative ways. He encourages readers to get a better understanding of today's society, emphasizing that we as a church can't provide Biblical answers if we don't take time to listen to the questions. The author stays true to his title and draws outside the lines to explore new means of bringing people to Christ.Some people may misunderstand this book, thinking that Richardson is forsaking the time-honored gospel by substituting church growth gimmicks and man-made strategies. Actually Richardson is very conservative in his theology, but very progressive in his methodology. Unless the reader distinguishes between the two, he/she will have a difficult time benefiting from this work.I recommend this book to all believers, especially church leaders, who are looking for new ways to cultivate relationships with the lost and to bring them to salvation in Christ.