My congregation was a KJV only church, but is transitioning to the ESV. These pew Bibles are the first step in transitioning from one to another. We believe this is one of the steps in drawing people, and being able to have them stay. The ESV is easily understandable, without losing the scholarship many enjoyed with their KJV Bibles.
I bought this bible to replace a bonded leather ESV I have that is coming apart. I decided to go with a pew bible because they don't cost much and last a very long time. It doesn't have the words of Christ in red, a ribbon marker, or maps but all I will be using it for is as a reading bible anyway. I am very pleased with the bible.
I had a friend who wanted a Bible with a large font text. Since I like the ESV, as soon as I saw this product I bought it with my friend in mind. It's a plain, reasonably priced and has a very easy-to-read font, and is suitable for everyday use. In terms of using it for the pews of the church, I could defintely see a church benefitting from this pew Bible if the congregation prefers a larger font.