Do you want to invest, but you're unsure that you know enough to participate? This convenient study guide will give you the key information to help overcome lack of knowledge, skepticism, or fear that might be keeping you from the market. The first workbook in a planned series, 10 Essential Concepts: How the Stock Market Works answers questions about the purposes of corporations, the stock market, basic investing principles, why stocks fluctuate, IPOs, how you value and measure the market, what makes markets move, and more. Short, easy-to-read chapters are followed by study guide questions. Line-listed answers are provided at the back of the book. 86 pages, spiralbound softcover. 5.5" x 8.5".

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