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Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets and Licensing

Penguin Books / 2004 / Paperback

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Product Description

Today, it's rare to find a business that isn't party to a software- or technology-licensing agreement--or doesn't have trade secrets to protect. Artists, companies, and innovators can lose their competitive edge in the marketplace--and big money--by not adequately safeguarding their intellectual property rights. Now, The Entrepreneur's Guide becomes the first book to address the full range of legal protections available--patents, copyrights, trademarks, trade secrets, and licensing--with innovative information you won't find elsewhere.

Product Information

Format: Paperback
Number of Pages: 320
Vendor: Penguin Books
Publication Date: 2004
Dimensions: 9.00 X 6.00 (inches)
ISBN: 0425194094
ISBN-13: 9780425194096
Availability: In Stock

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Publisher's Description

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"

The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a

Author Bio

Jill Gilbert is an intellectual property attorney currently pursuing a Masters Degree in Computer Science and planning to sit for the Patent Law Bar. She also holds a Masters Degree in Accountancy and a Master of Law (Llm) degree in taxation. She has authored seven books including such titles as PcAnywhere for Dummies, The Quickbooks Bible, and Teach Yourself TurboTax in 24 Hours, and is the coauthor of Online Investing Bible.

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