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Kill the Elevator Speech: Stop Selling, Start Connecting
Sound Wisdom / 2012 / Hardcover
$13.49 (CBD Price)
Save: $6.50 (33%)
CBD Stock No: WW879100
Stop Selling, Start Connecting
Contrary to popular marketing and networking wisdom, regurgitating a memorized "elevator speech" all over a poor unsuspecting soul who happens to ask the dreaded "what do you do?" question, does not work to establish a true connection with another human being. Kill the Elevator Speech is about why those standard, memorized verbal vomits are so horribly wrong and what to do and say instead that will actually bring people together, help others understand who you are, and create the beginnings of a referral and professional relationship to go beyond the initial handshake and obligatory card swap.
Felicia J. Slattery, M.A., M.Ad.Ed, communication consultant, author and speaker, lives life on her terms full of energy, passion, and enthusiasm. With a background in communication and training, Felicia uses her knowledge and experience to give experts and entrepreneurs the tools they need to effectively communicate their messages and reach their goals. Felicia lives near Chicago with her family.
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