De Compras con el y Ella (The X and Y of Buy) - eBook  -     By: Elizabeth Pace
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De Compras con el y Ella (The X and Y of Buy) - eBook

Grupo Nelson / 2009 / ePub

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CBD Stock No: WW4814EB

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Las mujeres y los hombres se comportan de manera distinta en muchísimas situaciones, incluyendo la manera en que vamos de compras, compramos y consumimos productos y servicios. En De Compras con El y Ella, la veterana en identificación, mercadeo y ventas, Elizabeth Pace, decifra el código de los géneros para que usted sea una persona exitosa, genere ganancias venda con mayor eficacia.
Women and men behave differently in many situations, including the way we shop, we buy and consume products and services. In The X and Y of Buy, the veteran in identifying, marketing and sales, Elizabeth Pace, deciphers the code of genres for you to be a successful person, generate profits by selling more effectively.

Product Information

Format: DRM Protected ePub
Vendor: Grupo Nelson
Publication Date: 2009
ISBN: 9781418581480
ISBN-13: 9781418581480
Availability: In Stock

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Publisher's Description

Venda más y mejor conociendo a su cliente.
La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se comportan de manera distinta en muchísimas situaciones, incluyendo la manera en que vamos de compras, compramos y consumimos productos y servicios. Como profesional de ventas, publicidad o mercadeo, entender estas diferencias es la clave de nuestro éxito. Para aumentar las ventas, usted debe comprender lo que de manera singular impulsa a sus clientes, masculinos o femeninos, y maximizar sus opciones para comunicarse con ellos. Ya sea que venda productos tangibles como autos y casas o productos intangibles como servicios financieros o soluciones de negocios, De compras con él y ella le ayudará a entender las inherentes percepciones, motivaciones y emociones específicas de los cromosomas X e Y. Estas perspectivas son la manera más poderosa para aumentar los ingresos.

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