Malphurs and his son Michael offer a solid rationale here for reaching the next generations for Christ. The first two parts of this three-part volume offer insights as to why the church is increasingly ineffective in ministering to buster and bridger generations. They describe how throughout its history, the church has been slow to harness technological advances for use in the cause of Christ. After making a convincing argument for the need for relevance in an information-based world, father and son offer a short rationale in part three as to how the church can use the Internet in a very positive manner for ministry.This book is NOT a "how to" book on ministry via the Internet, but a "why to" book. It is a good introduction of the rationale for the church ministering online. For the Christian wary of the Internet or uncertain of its usefulness for the church, this book is fine choice.